Shop and Price operates ShopandPrice.com, and other websites, and all information you provide to Shop and Price via any of our websites or otherwise will be held by us subject to this privacy policy. Shop and Price is a company incorporated in the United States of America. Accordingly, information submitted by you to Shop and Price will be held and processed in the USA in accordance with this Privacy Notice.

ANTI-SPAM POLICY
Shop and Price is 100% opposed to unsolicited commercial email ("spam"). We do not send emails to anyone without permission and we do not sell or provide email addresses to any unauthorized third party. If you receive any unsolicited emails from spammers, please be assured that Shop and Price did not provide your email address to such parties.

This does not mean that we can prevent spam from happening on the Internet. Unfortunately, spammers obtain email addresses in a number of devious ways, including when you respond and ask to be taken off a spam email list, and in some cases by just generating emails to millions of random email addresses in the hopes of getting a few "live" ones. Please be assured that at Shop and Price we hate spam as much as you do.

WHAT PERSONAL INFORMATION DOES SHOP AND PRICE GATHER?
The information we learn from shoppers helps us personalize and continually improve your shopping experience at Shop and Price and our participating merchants. Here are the general types of information we gather.

Information You Give Us
We receive and store any information you provide to us when you become a Shop and Price member, communicate by email, telephone or physical mail with our customer service, or otherwise interact with us. Such information may include your name, address, email address, shopping interests and preferences, transaction history, and other personal data. You can choose not to provide certain information, but then you might not be able to take advantage of certain useful Shop and Price features.

Information Gathered Automatically
We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies" and "clear gifs" to obtain certain types of information when your Web browser accesses Shop and Price and our participating merchants' sites.

Briefly, "cookies" are small files that we transfer to your computer's hard drive or your Web browser memory to enable our systems to recognize your browser and to provide convenience and other features to you, such as recognizing you as a Shop and Price member. "Clear gifs" are tiny graphics with a unique identifier, similar in function to cookies, and may be used to track the online movements of Web users or to let us know if you have opened an email that we sent you.

Examples of the information we collect and analyze in this manner include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; your behavior on our Web site and related services, including the products and merchants you view or searched for, as well as the URL you come from and go to next (whether this URL is on our site or not); cookie number; and participating merchants you visit. The cookies and clear gifs that we use do not contain and are not tied to personally identifiable information about you.

You are always free to decline our cookies if your browser permits although in that case you may not be able to use certain features on our site.

Third Party Advertising
We work with third parties, including advertising companies and website analysis firms, who use cookies and clear gifs to collect non-personally identifiable information when you visit our Web site and other sites. This information may be used to provide you with better shopping or savings opportunities through advertisements on this and other Web sites that you visit, or to conduct market research and website analysis.

Information about users' visits to our site, such as number of times they have viewed an ad (but not user name, address or other personal information), is used to serve ads to users of our site.

DOES SHOP AND PRICE SHARE THE INFORMATION IT GATHERS?
Information about Shop and Price shoppers and other users is an important part of our business, and we take steps to maintain the privacy and security of such information against unauthorized access. We generally use such information for such purposes as customizing future shopping and savings opportunities for you, improving our services, and communicating with you if you have authorized such communication. In an effort to serve you better and improve your online shopping experiences, we may also share such information in a responsible manner as described below.

Aggregated Research Data
Our research team produces research reports and other information and data about online shopping for participating merchants and other customers, as well as media and other interested parties. Such information and data is based upon aggregated, anonymous information about millions of online shoppers and does not include personally identifiable information about individuals.

Special Offers
Sometimes we may send email newsletters or special offers to selected groups of Shop and Price shoppers who have chosen to receive email on behalf of participating merchants or other businesses. When we do this, we do not give that merchant or business your name or e-mail address.

If you no longer wish to receive these newsletters or special offers, you can opt-out by notifying us at info@ShopandPrice.com or by mail at the address below.

Business Transactions
As we continue to develop our business, we may participate in corporate transactions such as mergers and acquisitions, and it is possible that another company may acquire Shop and Price or its business assets in the future. In such cases, user information may be shared with the acquirer and/or other reputable parties involved in those transactions. Users will be notified via email or a prominent notice on our Web site for 30 days prior to a change of ownership or control of their personal information in such a transaction. We provide you with 30 days notice to allow you the opportunity to notify Shop and Price if you do not wish such information to be shared by notifying us at info@ShopandPrice.com.

Protection of Shop and Price and Others
We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our User Agreement and other agreements; assist in fraud protection or investigation; or protect the rights, property, or security of Shop and Price, our users, or others.

With Your Consent
Other than as described above, with your consent at the time you submit information to us, we may also share your information with participating merchants where you have shopped from time to time or their agents or other specified parties. Once we share information with your consent with a merchant or other party, the use and protection of that information by the merchant or other party will be subject to the privacy policies of that party. You may opt-out of such sharing of your information by declining to provide it or by sending a subsequent opt-out request to info@ShopandPrice.com or by mail at the address below; however, opting-out may limit our ability to provide you with a specific service.

PARTICIPATING MERCHANT POLICIES
Online merchants and others who participate in Shop and Price services are encouraged to participate in industry privacy initiatives and to take a responsible attitude towards consumer privacy. However, since we do not have direct control over the policies or practices of participating merchants and other third parties, we cannot be responsible for their actions. We recommend that you always review the privacy policies of merchants and other third parties before you provide any personal information or complete any transaction with such parties.

JOINT SERVICES
In certain areas or features on our site, we may work with a reputable third-party source of specialized information or other content and services to provide you with some information or service ("joint services?). You authorize us to share with such party any information you provide in connection with your use of those joint services, and such party's handling and use of any shared information shall be governed by their own privacy policies. You may opt-out of such sharing of your information by declining to provide it or by sending a subsequent opt-out request to info@ShopandPrice.com or by mail at the address below; however, opting-out may limit our ability to provide you with a specific service. We recommend that you always review the privacy policies and terms of use before you complete any transaction with the provider of any service.

HOW SECURE IS INFORMATION ABOUT ME?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. We also use a secure server hosting location, firewall protection, controlled access and encryption technology to protect your data. While no system is completely foolproof, we take the security of your personal information very seriously, and our security measures are designed to protect that information in a responsible manner.

WHAT INFORMATION CAN I ACCESS?
If you register as a Shop and Price member, Shop and Price gives you access to your registration information for the purpose of viewing and updating that information. You are also entitled to request a copy of any other personal information we hold about you. We may charge a fee for complying with this request. If you become aware that the personal information we hold about you is inaccurate, you may request that we amend it.

WHAT CHOICES DO I HAVE?
As discussed above, you can always choose not to provide information, although that might prevent us from personalizing our service for you or prevent you from taking advantage of certain useful Shop and Price features.

If you have registered as a member, you can add or update your registration information (for instance, if your name, email address or zip code changes), or delete your membership account entirely, at any time by visiting the Your Account area.

We will retain in our files information you have requested to delete in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our User Agreement. Furthermore, such prior information is never completely removed from our databases due to technical and legal constraints, including stored "back up" systems.

EMAIL POLICIES
From time to time, Shop and Price may send newsletters and other email to members and others who have agreed to be contacted by Shop and Price. You can always choose not to receive email from Shop and Price. Each of our email messages contains a link at the bottom of the email for the purpose of adjusting your email subscription preferences or to be removed from our mailing list. (If you do not want to receive notice of changes to our User Agreement and other legal notices from us, such as updates to this Privacy Notice, those notices will still govern your use of Shop and Price, and it is your responsibility to review them for changes.)

PRIVACY QUESTIONS?
If you have any questions or concerns about privacy at Shop and Price, please contact us at info@ShopandPrice.com, and we will try to answer your questions or otherwise resolve the matter to your satisfaction.

REVISIONS
Your contacts with Shop and Price and use of Shop and Price services are subject to this Privacy Notice. Since our business changes constantly, this Privacy Notice will also change from time to time. Users will be notified via email or a prominent notice on our Web site for 30 days prior to the effective date of any material changes to this Privacy Notice. We provide you with 30 days notice to allow you the opportunity to notify Shop and Price if you do not wish your information to be subject to the proposed changes to this Privacy Notice. You should also check for recent changes on our Web site or other services whenever you visit.